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Why the new LG Signature OLED TV W Deserves a Permanent Spot in your Living Room

In today’s world of fast-paced technology, we’ve come to expect the launch of a new TV every other month; one that is just a bit shinier and packed with more punches than we sometimes care for. But every once in a while, a new one comes along that makes us blink twice and pause in our tracks in awe.

Like the LG Signature OLED TV W.

As a testament to its greatness, it won 45 awards at the highly prestigious CES 2017, including the “Best of Innovations” award. It also took home the 2017 iF Design Award and was voted best television for 2017 in various top tech publications like TechRadar and PC Mag.

Okay, but what’s so great about it?

First, the TV is ridiculously thin, measuring just two $1 coins put together with a total width of 2.57mm. It blends perfectly with the surface you choose to mount it on, somewhat appearing like wallpaper or a window (hence the ‘W’ in the name) rather than a media unit. With the LG Signature OLED TV W, you don’t really need to think up of ways to hide the TV to fit your rustic industrial design or comforting Scandi style, because it’s so sleek that it almost feels like it isn’t there.

The mount is done via magnetic brackets, so there isn’t any gap between the surface and the TV—just like a giant magnet sticking on the wall!

If it’s so thin, where do all the cables go?

The messy wiring and cabling system are done away with, actually. Instead, for the LG Signature OLED TV W, you get a white universal strip that connects the main display unit with the accompanying all-in-one sound bar unit, which, by the way, is equipped with a Dolby Atmos.

For the uninitiated, the Dolby Atmos isolates each sound location in order to get a rich, multi-layered audio. It also projects sound in all directions, surrounding you just like how you would experience sound in a cinema and making you feel like you’re always in on the action.

Here’s a video to illustrate the awesomeness that is Dolby Atmos:

Sure, it looks good and it sounds great, but what about the viewing quality?

The screen is a 4K OLED panel that supports Dolby Vision, which leverages on HDR (high dynamic range) technology. It’s a technology that most filmmakers of Hollywood blockbusters adopt for their own movies, so you know you’re getting premium cinematic quality visual.

There isn’t any light leakage as the LG OLED TV has self-lighting pixels that control light independently. This means the screen is able to deliver perfect blacks that are 200 times deeper than conventional UHD TVs, for clearer and more vivid images in every dark scene.

The LG OLED TV also allows for more precise hues, 64 times more than conventional UHD TVs thanks to its Billion Rich Color Technology that further divides and subdivides colours into a broader spectrum.

Essentially with the LG Signature OLED TV W, you’re getting more colour depth, a wider colour spectrum, richer hues, greater brightness and more balanced, deeper blacks. The dynamic and punchier image quality you get comes supremely close to what the human eye can see. You’re basically getting a more accurate depiction of how a scene looks in real life!

For even superior cinematic experience, the LG Signature OLED TV W is compatible with Dolby Vision HDR format that processes movies scene by scene to deepen the darks and enhance the whites for greater colour contrast.

Sounds impressive. What else is there?

If you’re still hesitating about whether the LG Signature OLED TV W is still worth a space in your living room, here’s another plus: it runs on the WebOS smart TV platform that makes it extremely user-friendly. Use it with the Magic Remote, and you can instantly view your favourite content on Netflix or Amazon Video with just a click of a button. The Magic Zoom feature on the remote also lets you enlarge and record any part of the screen you wish to see in more details.

To summarise, the LG Signature OLED TV W is a super sleek TV that packs all sorts of punches to provide you a near-cinematic viewing experience. If that doesn’t sound like a dream TV for your home, we don’t know what will.

The LG Signature OLED TV W comes in 77-inch (OLED77W7T) and 65-inch (OLED65W7T), although only the latter is currently retailing in Singapore at $12,888. Available at leading department and electronic stores.

If a 65-inch TV isn’t big enough for you, consider getting the 77-inch LG Signature OLED TV G7 (OLED77G7T), which is retailing at $36,888 at leading department and electronic stores. It features all the awesome qualities of the LG Signature OLED TV W; but while the latter is set against the wall, the LG Signature OLED TV G7’s slim OLED panel is placed against a pane of glass for a sculptural and modern design.

For more information, visit www.lg.com/sg/Oled-Aurora/main.html


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