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Snippets of the Month – July 2016

1. Sony Releases Full-Frame FE 50mm F1.4 ZA Prime Lens & New Radio-Controlled Lighting System

The SEL50F14Z is a 50mm prime lens that features a large F1.4 maximum aperture, offering impressive contrast and outstanding resolution that are hallmarks of the ZEISS® brand. The large F1.4 maximum aperture of the lens provides a level of brightness and speed that are advantageous for dimly lit indoor shots, night scenes, and portraits, while its 11-bladed circular aperture allows for stunning ‘bokeh’, or background defocus, in images. It’s also able to efficiently lock focus with speed, precision, and in near silence — useful for shooting movies.


3M 50th Anniversary Step-Up Challenge

2. Step-Up with 3M at NTUC FairPrice Outlets till August 21

To celebrate 50 years of improving lives in Singapore, 3M has added a fun consumer element to their annual Step-Up Challenge, jointly organised with South East Community Development Council (CDC).


-Step while you shop: For the first time, members of the public can step-up on aerobic steppers at selected NTUC FairPrice outlets.
-Special activities: There are 3 unique challenges participants can take part in at the outlets.
-Sales proceeds to charity: From July 1 to August 21, 2016, for every 3M product bought at NTUC FairPrice outlets, 5% of the sales proceeds will contribute towards raising essential household items for beneficiaries.


3. Bosch Introduces Gadgets That Help Kids Eat Healthier

Handy kitchen gadgets can help simplify healthy meal preparation for kids, while keeping recipes fun and exciting to entice them. Healthy eating doesn’t have to go by the book! All you need are multi-functional and easy-to-use kitchen tools designed for even the novices.


4. First in Southeast Asia – The Dyson Supersonic to launch in Singapore on 5th August 2016

Following the momentous launch in Japan which saw Dyson’s foray from the business of clean into the business of beauty, the Dyson Supersonic hair dryer is due to arrive Singapore. It is slated to hit store shelves on 5th August 2016 for the retail price of S$599, and will be available at major departmental stores and electrical multiples.

To commemorate the launch, Tangs will be doing an exclusive online preorder on their website ( from 20th July onwards. Customers who preorder the hairdryer may opt to pick up their machines at Tangs or have them delivered to their homes from 5th August onwards.



5. Enjoy comfort and effortless elegance with the latest sofa from King Living – King Boulevard

For an understated sofa that embodies the art of lounging and timeless elegance, look no further than King Living’s latest design, the King Boulevard.

-Designed with angled edges and soft, modern curves, the sleek King Boulevard adds refined luxury to a room while offering deep relaxation.
-Its slender platform is built on King Living’s trademark engineered steel frame (supported by a 25-year warranty) with Postureflex® suspension.
-King Boulevard embraces you in comfort making it the ideal place for cosy movie nights, relaxed weekend conversations, reading a best seller of browsing the web.


6. LG Launches SmartThinQ™ Hub and Sensor in Korea

LG has launched the SmartThinQ™ sensor and the SmartThinQ™ Hub in the Korean market with an aim to expand into the emerging smart home industry. The innovative SmartThinQ™ sensor can be attached to general home appliances, like washing machines or refrigerators, transforming them into smart appliances. Meanwhile, the SmartThinQ™ Hub serves as a central gateway for smart homes, communicating with all the home’s connected appliances and sensors.



7. Paradigm Premium Wireless Series Now Launched in Singapore!

The Paradigm Premium Wireless series include the world’s ONLY powered wireless speakers & amplifier featuring Anthem® Room Correction (ARC™). Small but powerful.



8. Sony Launches the Z Series as Ultimate 4K HDR Ultra HD TV

The Z9D series uses a newly developed image processor, the 4K HDR Processor X1™ Extreme to create a reality that you can feel. It is refined with 40 percent more real-time image processing as compared with Sony’s renowned 4K Processor X1™. By incorporating three new technologies; object-based HDR remaster, dual database processing, and Super Bit Mapping™ 4K HDR, are set to bring any 4K HDR content to a whole new level.

The Z9D series also adopts the a unique Blacklight Master Drive™ technology to attain the extraordinary contrast and extremely accurate wide colour expression.


9. LG‘s Effort to Recreate Northern Lights on OLED TVs Resonates with Consumers Worldwide

LG’s Lights Out, Stars On campaign in Reykjavik, Iceland around its one-of-a-kind TV technology wrapped up in grand style with an OLED-themed concert by three high-profile Icelandic musicians — Ásgeir, GusGus and Ólafur Arnalds — at the award-winning Harpa Concert Hall. Designed to expose Iceland’s northern lights accessible to global consumers utilising premium LG 4K OLED TVs, the multi-faceted Reykjavik campaign generated over 12 million views and online participation from over 360,000 consumers and fans.


10. Gaggenau launches 3 new appliances to mark its 333rd anniversary

This year, as Gaggenau celebrates its 333rd anniversary, its most iconic appliance – the classic 90 cm oven turns 30. To commemorate this landmark, Gaggenau is launching the EB333 Oven, a remodeled version of its renowned 90 cm wide oven that offers modernised design and functionality that also stays true to its origins.

Spruce up your kitchen repertoire with two other new appliances for professional cooking in the private kitchen. From sous-vide to frying, simmering and making sauces, Gaggenau offers unrivalled capabilities and possibilities to up the ante in your home kitchen and impress your guests.

The EB333 Oven will be available from October 2016 (tentative).

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